Why LCBO Sales Dropping Would Mean Society Is on the Right Path

In December 2022, I made one of the best decisions of my life—I quit drinking. Over two years later, I haven’t looked back, and I haven’t missed it for a second. The clarity, health, and alignment I’ve gained since cutting alcohol out of my life have been profound. But beyond my personal journey, I’ve come to realize something much bigger: if we ever see LCBO sales drop significantly, it will be a sign that society as a whole is finally waking up.

My final beer photo—taken in the UK, late November 2022—where I appear weary and weighed down

Alcohol is poison. It’s a socially accepted, government-endorsed toxin that keeps us locked in place. It clouds our intuition, stifles enlightenment, and disrupts the natural flow of good health and energy. It keeps us distracted, disconnected, and dulled. And yet, for decades, we’ve been conditioned to believe that it’s a normal, even essential, part of our lives.

Looking back, I’ve probably spent somewhere between $200,000 and $300,000 on alcohol throughout my lifetime. That’s a staggering amount of money—money that could have been invested in my health, my family, my vision, or my future. But more than just the financial cost, the true loss was time, clarity, and energy.

With Ontario's population at 15.8 million, annual sales amount to 472 per person

Quitting drinking wasn’t just about putting down the bottle; it was about clearing out the friendships that were built around it. Some relationships couldn’t withstand the change, and that’s okay. When you remove alcohol from your life, you start to see which connections were rooted in true alignment and which ones were simply fueled by the haze of intoxication.

The LCBO (or any alcohol retailer, for that matter) is a symbol of the old world—a world where numbing ourselves is normalized and encouraged. But the tide is shifting. More people are waking up, questioning the role of alcohol in their lives, and choosing paths of wellness, clarity, and true connection.

The day we see LCBO sales drop in a meaningful way, we’ll know we’re heading in the right direction. It will mean that more people are rejecting the illusion, stepping into their power, and allowing their true intuition and enlightenment to flow freely. It will mean that health, awareness, and higher consciousness are becoming priorities over sedation and escapism.

In January 2025, after two years of sobriety, I'm smiling brightly, looking happy and healthy.

I’ve experienced this transformation firsthand, and I can say with certainty: life without alcohol is life in its fullest, most vibrant form. The shift is coming. The question is, are we ready for it?